Year by year the Internet is consuming a coal pyramid with a base side of 1,422 meters and a height of 905 meters. You could walk from Earth to the center of the Sun putting all these lignite coal briquettes in a row, which is actually the purpose of a pyramid after all.

We know the Internet is our only chance to enhance human development, a precious intellectual resource, our native body of knowledge.

We are burning this coal for a purpose, generating electrical power for the social machine, assembling and compressing cultural memory: global (s)warming for intelligence.

Let us be very precise about the way we transform the old memory of the forest embedded in Earth into the new memory of the World embedded in flat disks.

It is not surprising, that the Russian word уголь for coal is pronounced 'oogle', isn't it?



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